Honor and Central Saint Martins Partnership

Honor, a leading smartphone e-brand, is the proud technology sponsor of the 2018 Central Saint Martins (CSM) end-of-year Degree Shows. The partnership is driven by the innovative new Phantom colours created by Honor for the Honor 10. Alongside students from the world-famous art and design college, the partnership will explore the concept of colour and its emotional significance within the history of design, as well as the relationship between art, design and technological innovation.

Launched with the theme ‘Beauty in AI’, the Honor 10 phone has an exceptional AI camera which will play a key role in the show as the camera used by selected CSM students to document and share their final projects. A documentary video exploring the inspiration for the Honor 10 Phantom colour scheme will share the students’ stories about their work with technology and design.

The partnership with the renowned London school of art and design now includes the new Honor Art prize, an award for a piece of final degree work that celebrates the innovative use of colour and technology in artistic practice. The 2018 inaugural prize was awarded to MA Fine Art student Marco Pantaleoni for his series of works in 3D scanning, photography and painting.

Receiving his award, Marco said: “I feel honored to be awarded this prize. Technology is an essential part of my practice, so to be recognised by a technology brand like Honor, not only reinforces some of the concepts behind my work, it also really resonates with the way I create.”

As part of Honor’s Global Theme Design Contest, where participants are challenged to bring the brand’s ethos to life through art, there will be a collaborative Honor x CSM theme. Alex Schady, the Programme Leader of the Fine Art Programme at Central Saint Martins, will serve as one of the key members of the judging panel. With a broad interdisciplinary practice that includes drawing, video, sculpture, and performance, Schady will select the winners for their cutting-edge mobile Internet design concepts.

“At Honor, we bring together the best of innovation, fashionable craftsmanship and engineering to create devices that stand out and help you express your fierce individuality. We are proud to sponsor Central Saint Martins to provide a creative outlet for a new generation of young creative talent,” said George Zhao, President of Honor.

Stephen Beddoe, the Director of External Relations, Central Saint Martins said, “It’s been a pleasure for our creative students to work with Honor during the Central Saint Martins Graduate Degree Shows this year. Our students, who come to us from all over the world, are talented, individual and always pushing the boundaries with their art and design work, as well as their own self-expression. They are brave in all aspects of their creative lives. The powerful technology and beautiful design of the Honor 10 has allowed our students to make new work, and record and broadcast their creative process to the world.”

As the technology sponsor of the CSM Degree Shows, Honor will collaborate with the school to explore the intersections between art, design and technological innovation. An Honor 10 Photo Experience Zone will be created for the CSM Degree Show Two, 20 to 24 June, to give attendees a chance to have some photographic fun while admiring some of the world’s greatest new design work.

The launch of the Honor 10, Honor’s flagship smartphone for 2018, revealed two major ground-breaking and industry-leading smartphone technologies to consumers. The first was the advanced AI 2.0 technology, applied chiefly to the smartphone’s dual camera. Second, was the Honor 10 CMF[1]design, a 3D glass back with a stunning nano-scale optical coating composed of 15 layers of shimmering colour. Over one million Honor 10 phones were sold within one month of its initial launch in China and one week after the global launch in London.

[1] Colour, Manufacturing, Finish (CMF) in industrial design

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