Following the initial early bird sell out of the Mi MIX 3 on the 16th January, Xiaomi today confirmed a second discount round available to Mi Fans for £449.
The 6GB+128GB version will be available at the discounted price in the UK from Mi.com and Ebuyer and joins Xiaomi’s award-winning Mi MIX series. Once again the brand has merged both technology and art – sporting an innovative magnetic slider alongside a beautiful ceramic back which will be available in two standout colours, Sapphire Blue and Onyx Black. The Mi MIX 3 is also available on Amazon for £499.
Available to UK customers for the first time, Mi MIX 3’s camera setup has achieved a DxOMark photo score of 108 and a selfie score of 84 – making it one of the top three selfie cameras in the world. The device also has a four-sided curved ceramic back panel and an unprecedented full-screen display experience,
To reward loyal Mi Fans, the Mi MIX 3 went on sale on the 16th January at an early bird price of £449* selling out in just 28 minutes.
Wilkin Lee, UK Sales and Marketing Director, comments, “The response to the Mi MIX 3 has been hugely positive in the UK. With limited stocks available and due to high demand with Mi Fans, we will be running a further deal beginning on the 25th January.”
Patented magnetic slider offers a new interactive experience
Mi MIX 3’s patented slider incorporates neodymium magnets that have been carefully calibrated. Once the screen is pushed down, the magnetic mechanism immediately kicks in and finishes the opening in a snap with just the right amount of force. Xiaomi has dedicated substantial resources to the production process to ensure the slider has a life expectancy of 300,000 cycles in lab tests.
The slider design not only creates space for front cameras and antenna, but also allows for the maximum full-screen display. Mi MIX 3 employs a 6.39-inch, 2340 x 1080-pixel FHD+ Samsung AMOLED display with an aspect ratio of 19.5:9. Its bezels have been further reduced from its predecessor to achieve an extreme screen-to-body ratio of 93.4%.
The full-screen slider is fully customisable. Users can slide-open the phone to answer calls or customise it to launch different functions. Additionally, there is a special in-game function for the slider, allowing users to access screen capture, screen recorder, or hide notifications during gaming sessions.
World-class photography rated 108 by DxOMark
Mi MIX 3 features a 12MP + 12MP rear dual camera that uses the same sensors as Mi 8. To further improve performance in low-light environments, Xiaomi introduced a steady handheld night photography mode in Mi MIX 3, bundling various useful features including hardware multi-frame noise reduction, AI light metering, and AI image stabilization and calibration.
Coupled with the rear camera’s 4-axis OIS, Mi MIX 3 is Xiaomi’s best smartphone for low-light photos to date. The rear dual camera also features 4K video recording and 960 fps slow-motion video capture, supported by an AI background music feature that automatically adds sound effects according to the flow of motion in the video.
The 24MP + 2MP front module sports a Sony IMX576 main sensor that can capture more details than ever before. In low-light conditions, the sensor uses Super Pixel technology to combine the information of four pixels into one large pixel, resulting in 1.8µm large pixels that greatly improve clarity, especially in indoor and low-light scenarios. The secondary 2M sensor captures depth information to facilitate an AI bokeh effect.
Beautiful four-sided curved ceramic back
Mi MIX 3 continues the series’ tradition of using unique materials with artistic design, adding a new Sapphire Blue version inspired by the Palace Museum’s ceramic collections. These ceramic pieces are renowned for their beauty and were meticulously made using a complex production process with very precise temperature control.
10W wireless charger shipped with every unit
Mi MIX 3 supports Qi standard wireless charging and comes with a 10W wireless charger that is 30% more efficient than its predecessor – ensuring a faster version of wireless charging.
Xiaomi Corporation’s shipment of smartphones exceeded 100 million units by the end of October 2018, successfully reaching the full-year target set at its global core suppliers conference on 13 September 2017. Xiaomi has reached the target two months ahead of schedule, and it exceeds the unit shipment of 90 million in 2017.
According to Xiaomi’s Q3 results, in the third quarter of 2018, Xiaomi’s smartphones segment recorded revenue of approximately RMB35.0 billion (£4 billion), representing an increase of 36.1% year-on-year, which was mainly driven by increases in both smartphone sales volume and the average selling price. As of October 26, 2018, Xiaomi’s smartphone shipments exceeded 100 million units, successfully achieving our full-year target more than two months ahead of schedule.
Revenue from the IoT and lifestyle products segment grew the fastest year-on-year by 89.8% to RMB10.8 billion.